In today’s fast-paced, digital-driven world, renters now expect greater convenience when looking for and leasing a home. They want to explore and get a feel for a rental property before ever setting foot inside. That’s why 3D virtual tours have become an essential tool in modern rental property marketing.
This valuable and powerful tool allows prospective tenants to tour a property on their own time, without requiring an in-person showing. providing a 3D tour not only draws more attention but also streamline the leasing process, benefiting both rental property owners and renters alike.
That said, there are a few key tips to keep in mind when creating an engaging virtual walkthrough of your rental property. Let’s dive into some proven strategies and practices for developing 3D tours that convert viewers into renters.
Are 3D Virtual Tours Worth It for Rental Properties?
In today’s digital age, the way rental property own owners and managers operate has evolved, and property showings are no exception. Accelerated by the global pandemic of the early 2020s, virtual tours have emerged as the gold standard for prospective renters.
Virtual tours save valuable time for both renters and property managers by narrowing down interest early on, reserving in-person showings for prospective tenants who are more likely ready to submit an application.
Virtual tours also provide added convenience for out-of-town renters and those with demanding schedules. By offering renters to view a property in 3D, owners can attract more interest and secure leases faster than before, thereby maintaining high occupancy rates.
Key Elements of an Effective 3D Tour
To create an effective 3D tour, the final product must feature high-quality elements such as:
- High-Quality Visuals: Making sure all images are crisp, clear, and well-lit to give the tour a polished, professional look.
- Smooth Navigation: This feature allows viewers to navigate the space effortlessly through user-friendly, intuitive controls.
- Strategic Angles & Coverage: Capture all key areas, including common spaces, storage, and unique features, to ensure comprehensive coverage.
- Highlight Key Selling Points: Highlight the property’s amenities, upgrades, and unique features that set it apart and add value for potential renters to make it special.
7 Steps for Creating a 3D Tour That Converts
Creating a 3D tour takes thoughtful planning and the proper tools and the right equipment. Follow these steps to ensure your 3D tour is good quality and appealing to potential tenants:
- Stage the Property: Clean and declutter the interiors thoroughly, and add inviting decor to give the space a comfortable home feel.
- Proper Lighting: Choose a time of day when natural light is at its best to maximize natural light in the space. Supplement with additional lighting as needed to eliminate dark areas, but avoid overexposing any part of the room.
- Plan Each Shot: Before you begin filming, plan the key areas and angles you want to capture. This is known as a shot list. A detailed and well-thought-out shot list helps ensure the process is efficient and comprehensive.
- Capture High-Quality Images: Use a quality camera or a 360-degree camera to implement your shot list, taking a series of high-quality images. Pay close attention to composition, lighting, and proper focus.
- Select a Virtual Tour Platform: Choose a virtual tour creation platform that meets your needs and upload your images.
- Link and Enhance Images: Use virtual tour software to connect your images together, creating a seamless walkthrough experience. Enhance the experience by adding clickable information points that highlight key features, and customize the tour with extras like floor plans or location maps.
- Optimize for Mobile and Desktop: Test your virtual tour to ensure it runs smoothly and provides a high-quality user experience. Make sure to test compatibility on both mobile and desktop devices.
Promoting Your 3D Tour for Maximum Impact
After creating your 3D virtual tour, the final step is to make it available to your target audience. At a minimum, you should embed the tour on your website and in your rental listings. For a wider reach, promote your property and the tour by sharing it on social media and in digital ads. You can also send direct links to prospects who inquire about the property. Using these strategies, you can maximize the impact of your 3D tour.
Elevate Your Leasing Strategy with 3D Tours
Integrating a 3D tour into your marketing strategy is an investment in a more efficient and streamlined approach to rental property management. Offering a 3D tour to prospective tenants provides real advantages when marketing to prospective tenants, but only a high-quality tour will truly attract and convert viewers to renters. that’s why many rental property owners and managers often choose to work with professionals to create virtual tours and promote their listings effectively.
Real Property Management Marble City offers expert property management services in Lenoir City and the surrounding areas. We provide high-quality marketing tools and expert solutions to keep your properties consistently occupied and profitable. Contact us today or give us a call at 865-265-0535.
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